Valentine’s Day 2021
While going out to a romantic restaurant or Valentine’s Day parties were out of the question, Pandora listeners were going to spend this beloved or beloathed holiday at home.
With this campaign, we wanted to help Pandora listeners bring home ALL the love with the perfect soundtrack.
Medium: Organic Social, Paid, Email, Partner Marketing
Brand: Pandora
Role: Copywriter
Pride 2020
What Does The Future Of Pride Sound Like?
In the midst of the pandemic and the Black Lives Matter movement, we focused our Pride campaign on celebrating individuality with messages advocating for action and hope for a better future.
We drove listeners to our new Qmunity Station with Curated Modes full of emerging sounds and classic anthems celebrating the diversity of the LGBTQIA+ community, created custom Snap Chat lenses, and had conversations with artists on the importance of representation in music.
Medium: Email, In-app, Social, Programatic
Brand: Pandora
Role: Copywriter
