Valentine’s Day 2021

While going out to a romantic restaurant or Valentine’s Day parties were out of the question, Pandora listeners were going to spend this beloved or beloathed holiday at home.

With this campaign, we wanted to help Pandora listeners bring home ALL the love with the perfect soundtrack.

Medium: Organic Social, Paid, Email, Partner Marketing

Brand: Pandora

Role: Copywriter

Pride 2020

What Does The Future Of Pride Sound Like?

In the midst of the pandemic and the Black Lives Matter movement, we focused our Pride campaign on celebrating individuality with messages advocating for action and hope for a better future.

We drove listeners to our new Qmunity Station with Curated Modes full of emerging sounds and classic anthems celebrating the diversity of the LGBTQIA+ community, created custom Snap Chat lenses, and had conversations with artists on the importance of representation in music.

Medium: Email, In-app, Social, Programatic

Brand: Pandora

Role: Copywriter

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