PANDORA LIVE
In 2020 Pandora made all events virtual. We partnered with the video-streaming platform, Maestro, to host virtual live concerts from artists across different genres. Virtual event production is essentially making a TV show. I worked as a Creative Lead and Copywriter for all Latin events.
Each event utilized paid, owned, and organic media to target fans of the artist, driving them to RSVP and stream it. All Pandora Live sessions consisted of up to 150 deliverables edited into a 45-minute show.
Recognitions
Honoree Virtual & Remote Music 2022
Coverage in Billboard, Rolling Stone, Variety, The NY Times, Stereogum, and on Grammys.com
Virtual+ in-person concert experience.
Role: Creative Director & Copywriter
Live.Pandora.Com Airing
Total Views: 46k
Average Watch Time: 13m 44s
Total Guest Views of Chat: 36,421
Total Chat Interactions: 3,629
TikTok Airing
Total Views: 165.5k
New @Pandora followers earned: 2,439
Sponsor Highlights:
Allstate sponsored the Superfan Session.
Frito Lay: Tips and tricks for a good watching experience
Gillette hosted our Sweat Test trivia during the pre-show
Kingsford gave complementary custom J Balvin funko dolls
Verizon: chat and virtual photobooth.
Volkswagen sponsored our IRL taping and we created a BTS reel of footage from that event as a segment within the virtual show.
Zelle sponsored our social story poll leading up to the live.pandora.com airing, encouraging fans to tune in.
Pandora Live El Pulso Con J Balvin
TEXT BUMPERS
We celebrated Latinx Heritage Month with a virtual concert headlined by Latin reggaeton artist, Sech. An event formed by a pre-show (with a trivia game and a virtual meet-and-greet), exclusive offers, a performance, interviews, games, an animated story, a surprise guest, and an Instagram after-party. The event was in Spanish with English subtitles.
Role: Creative Lead & Copywriter
Sponsors: Boost Mobile, St. Jude, & Tecate
39.5k highly engaged viewers in the US
108 M + Social impression
Email, Social & In-platform Promotion, Interview Questions, Host and Artists Scripts, Q&A Content, Scripting + custom content production.
Pandora Live El Pulso con Sech
SpanishText-Based Bumpers
Virtual Event in Partnership with Ford.
A music experience built around Ford passion points, powered by Pandora.
Artist: Los Dos Carnales
In addition to the virtual event, Los Dos Carnales curated and provided audio commentary for a custom station on Pandora.
Role: Creative Lead and Copywriter
Conceptualized and pitched custom content
Wrote scripts
Interviewed artists,
Paper edit of the show
Marketing content.
Highlights:
§ First RMX virtual event on pandora.live.com
§ Total Views: 41,092
§ Average watch time: 19 minutes
§ Total Guests who saw the chat: 27,000
§ Total Chat Interactions: 665 comments
§ Total Artist Social Post Views (FB + Insta posts): 203.7k views
ROLAS DE GRANEZA
