Get in charge
Wallbox Brand Campaign 2023
As the Wallbox creative lead for this campaign, I worked with Rosàs Creative Agency on Wallbox's newest brand campaign, from brief to execution. I also led the creation of additional assets with the Wallbox internal creative team to build upon the platform conceived by Rosàs, ensuring a seamless digital, social media, and internal roll-out of our campaign.
The campaign spotlight was a 45"audiovisual spot, showcasing a day where everything spirals out of control, yet our protagonist remains empowered and in charge, thanks to Wallbox.
This spot was created by Rosàs and produced by ROMA.
Coverage: La Razón, Marketing Directo.
DIGITAL CAMPAIGN
The digital roll-out consisted of two different campaigns to reach awareness and consideration with a different message hierarchy and look and feel to maximize our reach.
Paid Campaigns
Focused on awareness and consideration.
Channels: Programmatic, Youtube, Meta. Focused on video, display, and site takeovers supported by brand uplift studies.
Geographic reach: Sweden, Netherlands, UK, Spain, and Germany.
Total performance: 121 impressions, 580k total clicks, 0.47% CTR, 23m unique users, 11m total views and 423,393 new users.
Organic Campaign
Focused on awareness
Channels: Web, social platforms, and blog.
Geographic reach: Global.
SOCIAL MEDIA
We leveraged material from the brand film and adapted it to social content, such as stories, memes, games, posts, etc…We also created a social series where we interviewed Wallbox employees about how they take charge at work and in life. You can see the whole series on the Wallbox YouTube channel here.
A standout asset from this campaign was our VFX stunt which garnered significant traction on social media. Developed with the production house Unit 9, the main objective was brand awareness by bringing a famous statute in London back to life, creating a buzz in the digital sphere.
VFX Stunt
Reached 1.2 Million views within three weeks.
On average, a single user saw the video 1,4 times
160k post engagement
Instagram posts (first month)
Reach: 17.7k
Impressions 694k
Engmt 5.1%
INTERNAL LAUNCH
With this campaign, we also launched our new tagline, Get in charge, empowering people to take control of their energy.
Here are some examples of the branding, merchandising, office interventions, and internal activations we did to launch the new tagline and the campaign internally at Wallbox. We placed playful, typographic posters around the office that mix humor with motivation and created digital assets for our employees to customize their Zoom, Slack, and LinkedIn pages.
