Wallbox’s Commercial & Cultural Moments
We created the first overarching creative concept for Wallbox’s Cultural and Commercial Moments. With these campaigns, we propelled brand momentum while showing how Wallbox can elevate relevant moments throughout the year for its customers. We ended 2022 with a stronger brand voice and an elevated identity that helped us drive sales and win market share.
Medium: Web, Organic and Paid Social, CRM, Marketing Support for Partners.
Brand: Wallbox. Year: 2022
Role: Senior Creative (Creative Strategy, Creative Direction, and Copywriting)
Produced by: Wim Studios and Wallbox Internal Design Team.
Black Friday Campaign
Objective: Create an impactful, conversion-driven Black Friday campaign for consumers and installers.
The opportunity: Increase B2C direct sales through our e-commerce with discounts and support partners’ sales with marketing materials.
The approach: 15% discount on all chargers and up to 13% off in our bundles (including installations).
The concept: Black week is the perfect time to be on top of things and get the best device for a better price. This is your chance to make an intelligent choice and live your life smarter. You are in the right place at the right time—The perfect moment to go electric is here, and we have the right EV charger with the biggest discount.
Produced by Wim Studio
Medium: The campaign run in 11 countries
CRM, Organic and Paid Social, Web, PR, Amazon, Influencers, Blog, and Display Ads.
Results:
Exceeded our revenue target on our e-commerce by 10k.
60% increase in leads vs. the previous year.
40% increase in purchases vs. the previous year
EV Day Campaign
EV owners and intenders were having trouble receiving their cars and chargers. With a human touch and a little humor, we acknowledged our customers’ concerns and showed them how Wallbox could help them.
Objective: Make Wallbox EV chargers relevant during EV day
Target audience: EV owners or people waiting for their EVs, businesses, partners, and installers.
Produced by Wim Studios
Medium: Organic social and marketing support for partners
Results:
B2C 3.2k reach (high reach for being organic)
B2B 4K reach
Summer Campaign
Concept:
Summer is surreal, with a smile.
Despite the hot weather, busy cities, and crazy road trips, we love Summer. And what is summer without the sun? The sun is the source of life, and sunlight contains incredible energy. This summer, we want to empower Wallbox users to sit back and recharge with a 10% discount on Pulsar Plus.
Produced by Wim Studios
Medium: Web, Organic, and Paid Social
End Of The Year Campaign
Concept
Unlock the Magic
2022 started big; from the Super Bowl to our new factory in Arlington, Texas, we initiated the year by opening doors to new opportunities. While we were unlocking new possibilities, the world was changing, and the market shook. But as one door closes, another one opens, and that’s why we kept pushing. With a spark of magic, we found new paths to drive change and help people and businesses move toward a better future.
Medium: Internal Comms, Web, and organic Social.
Produced by Wallbox Internal Design Team